Pillar
15 skills
Marketing & Content
Attract. Convert. Keep attention.
Brand, ads, content, social, and research. Everything that turns strangers into subscribers and subscribers into customers.
Brand & Positioning
Naming, messaging, voice, tone.
2 skills
Brand Naming
Turns your agent into a professional brand naming strategist. Instead of spitting out random names, it runs the same structured 4-phase process that created names like Swiffer, BlackBerry, and Impossible Foods.
openclaw install brand-namingHumanizer
Rewrites AI-generated text so it reads like a real person wrote it. Strips out the robotic patterns, awkward phrasing, and telltale signs that make content scream 'this was written by ChatGPT.'
openclaw install humanizerAds & Testing
Creative, feedback loops, pre-spend testing.
5 skills
AI Ad Feedback Loop
Architecture for an AI-powered ad optimisation system. Your agent helps you wire Hyros + Meta API + Gemini + Claude into a scoring engine that learns from real conversion data and predicts winners before you spend.
openclaw install ai-ad-feedback-loopHormozi Content-as-Ads
Teaches your agent Alex Hormozi's content-as-ads strategy — take your best-performing organic posts and run them directly as paid ads instead of making bespoke ad creatives. Based on real results (12.43x ROAS, CAC cut by two-thirds).
openclaw install hormozi-content-as-adsSave-Metric Ad Selection
Picks the right content to run as ads using Hormozi's save-rate framework. Saves and follows predict conversion far better than views. Your agent audits your content library and tells you which pieces are ad-ready.
openclaw install hormozi-save-metric-ad-selectionSynthetic Audience Ad Testing
Pre-spend stress test for ad creatives. Your agent simulates 10 avatar personas trained on real customer data to flag deal-breakers and buying triggers before you touch ad spend. Catches 80% of ad disasters in minutes.
openclaw install synthetic-audience-ad-testingAdMapix
Gives your agent the ability to spy on competitor ads and track app store performance. Ask it to find what ads a competitor is running, check download numbers, or analyse what's working in any market.
openclaw install admapixContent Creation
Hooks, scripts, copy, and creative frameworks.
1 skill
Hook Variation Strategy
Teaches your agent the 10:3 rule — produce 10 hook variations for every 3 body scripts when making video ads. Hooks drive 80% of performance. Covers shoot-day playbook, 10 hook categories, and on-screen text rules.
openclaw install hook-variation-strategyResearch & Intelligence
Competitor research, trends, news monitoring.
3 skills
Deep Search
Multi-source AI-powered search with intent-aware scoring. Aggregates results from Brave, Exa, Tavily, and Grok to deliver comprehensive research reports with source citations. Goes way deeper than basic web search.
openclaw install deep-searchNews Summary
Fetches the latest news on any topic and gives your agent the ability to deliver daily briefings, trend summaries, or breaking news updates whenever you ask.
openclaw install news-summaryYouTube Watcher
Pulls transcripts from any YouTube video so your agent can summarise, search, or analyse video content without you having to watch the whole thing.
openclaw install youtube-watcherNeed a custom skill for Marketing?
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Explore Services
Social & Distribution
Platforms, scheduling, growth.
4 skills
Metricool
Lets your agent schedule and publish social media posts across multiple platforms through Metricool. Write the content, pick the time, and let it handle the posting.
openclaw install metricoolReddit Growth
Grow your presence on Reddit the right way. A structured workflow for authentic community engagement with built-in anti-spam safeguards, warm-up protocols, and subreddit rule compliance. No bots, no spam — just systematic value-first engagement.
openclaw install reddit-growthSocial Intelligence
Gives your agent the ability to research people and brands across social media — Twitter, Instagram, LinkedIn, Reddit. Great for competitive analysis, lead research, or understanding your audience.
openclaw install social-intelligenceX Toolkit
Pull tweets, threads, and your own bookmarks from X/Twitter and turn them into usable content. Fetch any public user's tweets without API keys, scrape full thread conversations, process your bookmark library into action items and content ideas.
openclaw install x-toolkit